What’s in a logo? Does it really need to mean something, or is it simply a way to identify one company against another? Should it include a symbol of what you do – a hammer for a carpenter or maybe a fishing boat for a seafood restaurant? We would argue that a logo should, at the very least, drive the business. We hope you’ll see our logo in a different light after spending a few minutes reading about it.1
The old pickup truck depicted in our logo is an off-white 1951 Ford F1; a truck that is actually owned by Good Days Media. It is completely original, un-restored and still powered by its original flat-head V8.
The rest of the story ...
The truck was purchased new in 1951 by United States Air Force Sgt. Elwood Griffith. Sgt. Griffith lived on a farm in Luray, Virginia in the heart of the Blue Ridge Mountains. He needed a reliable truck to carry him, his wife and daughter the 3.5 hours to Langley Air Force Base on the Virginia coast where he was stationed.
Sgt Griffith flew on various aircraft in his career but, by the late 1950s, the majority of his flying time was spent in the C133 ‘Cargo Master’.
At 2:33 am on Monday, September 23, 1963, Sgt. Elwood Griffith and a crew of 10 boarded their C133 aircraft for an island destination in the Atlantic. Their last communication was received 57 minutes after takeoff. The plane and all of the crew perished that day. Various reports stated that the C133 & its crew disappeared in the Bermuda Triangle. A massive search ensued that covered approximately 300K square miles. No signs of the wreckage were ever found.
Back in Luray, Virginia, a military funeral for Sgt. Griffith was attended by everyone in the small town. Full military honors, including the Arlington Cemetery grave marker, were bestowed upon the lost soldier.
The 1951 Ford F1 was never driven after Sgt. Griffith’s passing and simply sat in the family’s garage for over 50 years – a time capsule of how it was left by Sgt. Griffith so many years ago.
In 2013, Sgt. Griffith’s daughter, now in her 70s, found that downsizing was imminent and decided it was time to sell her Dad’s truck. The truck was never listed in a classified ad. A friend who knew of the truck contacted Dave to see if he might be interested, as he knew that Dave had a fondness for old cars. The very next day, we were on the way from North Carolina to Luray, Virginia with a trailer in-tow.
To say the buying transaction was emotional is an understatement. The Ford was parked in a garage just feet of the burial marker. Shortly after Sgt. Griffith’s daughter realized that we were going to take the truck away, she broke down crying and could hardly contain her grief. She excused herself, and her husband then completed the transaction. It was at this moment that we knew how special this old truck was, and any thoughts of restoring it to new would not happen under our watch. Our new goal, or better yet purpose, was to make the truck roadworthy and safe and leave it as we found it. It required some mechanical work like an entire fuel system rebuild, brake work and replacing decayed suspension rubber, but the bones were strong. Still visible in the rear window is the VFW sticker applied years ago by Sgt. Griffith, and that is where it will stay.
You will see by the photos around our website that this truck wears its age with grace and dignity. We show the truck at local car shows, drive it everywhere, and share this story with those we meet. It runs perfect and starts every time. There is a good chance, if you work with Good Days Media, you’ll be visited by the truck now known as “Elwood”.
Sgt. Griffith is thought of often while driving around Western NC – on Memorial Day, Veteran’s Day, etc. Whenever we share the story we think of Sgt. Griffith’s daughter who wept for her dad 50 years after he gave the ultimate sacrifice. All gave some and some gave all…..
Our sincerest appreciation to Sgt. Griffith and all of those who sacrificed for our freedoms.
Dave Marsic and Lisa Duncan
-Owners, Good Days Media